OFFICIAL WEIDER® SHOP | Since 1936

Unsere Geschichte

Joe Weider firmly believed that physical training, a healthy diet, and sufficient rest were the three pillars of a happy and fulfilling life. He therefore had a clear vision: to help people around the world lead happier and more fulfilling lives by sharing his knowledge about the importance of exercise, nutrition, and rest. To put his plans into practice, Joe founded the Weider empire in 1936, thus becoming a pioneer of the fitness movement as we know it today.

Joe Weider further established himself as the "Trainer of Champions," with Arnold Schwarzenegger undoubtedly being his most famous protégé. The world's largest bodybuilding competition still bears the name "Joe Weider's Mr. Olympia."

Today, the name WEIDER is synonymous with health, fitness, and bodybuilding. For over 90 years, Joe Weider's mission has been continued – by offering innovative and effective sports nutrition of the highest possible quality.

Unsere Entwicklung

1936

Die Geburtsstunde von WEIDER

The birth of Weider - with the founding of Weider Nutrition, the Weider brand becomes the pioneer of an entire fitness movement and the first sports nutrition brand in the world

1946

The Weider brothers founded the IFBB

The brothers Joe and Ben Weider founded the International Fitness and BodyBuilding Federation , today better known by the abbreviation IFBB, and thus the global contact point for bodybuilding to this day.

1965

Joe founds Mr. Olympia

Joe Weider starts the Mr. Olympia contest, which quickly becomes the most prestigious bodybuilding competition in the world.

From 1970

WEIDER® expandiert international

After the expansion into Japan in 1970, Weider SL was founded in Madrid in 1986 to facilitate entry into the European market. Taiwan followed in 2000, completing WEIDER®'s Asian expansion and growing into the leading brand in the field of bodybuilding & fitness.

2003

Gründung der WEIDER Germany GmbH

Founding of Weider Germany GmbH, which brings Joe's basic idea to Europe and has since developed into a leading brand in the German fitness and health market.

2006

induction into Venice Muscle Beach Hall of Fame

On Labor Day 2006, Joe Weider was honored with the Lifetime Achievement Award by Arnold Schwarzenegger at the Venice Muscle Beach Hall of Fame. Schwarzenegger emphasized Weider's influence on his bodybuilding career.

2014

induction into the International Sports Hall of Fame

In addition to world stars such as Jason Statham and Arnold Schwarzenegger, Joe, Ben and Betty Weider were also inducted into the International Sports Hall of Fame, which has set itself the task of honoring exceptional achievements and commitment to sport and physical culture. Joe Weider's induction was posthumous to properly honor his life's work and his enormous influence on the fitness and bodybuilding world.

2024

First Own Website

Launch of the first own, direct online presence including improved logistical infrastructure to deliver the best quality at the best price to customers.

2026

90 years of WEIDER

An anniversary that represents both continuity and change: For nine decades, Weider has accompanied people on their journey to greater fitness and well-being. In 2026, we celebrate not only the history and roots of the brand, but above all the community that Weider has shaped across generations – from their first foray into training to ambitious goals in competitive sports. Looking ahead, Weider remains true to its commitment to combining tradition with innovation: high-quality products, modern formulas, and solutions that seamlessly integrate performance and everyday life.

THE MISSION

Every day we do our best to continue Joe Weider's life's work and develop the best sports nutrition products and supplements possible. We want to help our customers create the best version of themselves and get one step closer to their goal every day.

We share Joe's values and his passion for sports and nutrition and always try to outdo ourselves.

Since 1936, the name Weider has stood for high-quality, effective sports nutrition. Our mission is to further strengthen our role as a pioneer and one of the most successful sports nutrition companies over the coming decades.

Market leader for over 90 years

For over 90 years, Joe Weider's mission has continued – by still offering innovative and effective sports nutrition of the best possible quality.

millions of satisfied customers

Over the last few decades we have been able to help millions of people achieve their sporting goals - we are particularly proud of this!

Highest quality standards

Regular quality controls and the use of selected, high-quality ingredients are an absolute standard at WEIDER!

THE INNOVATION

If you rest, you rust... In addition to the highest quality standards, it is crucial for us that the products fulfill their purpose and help our valued customers to achieve their sporting and health goals.

It is our daily goal to set new standards in sports nutrition. Our in-house Research & Development department carefully monitors the new findings published in sports and nutritional science.

Our careful selection of raw materials is reflected in our use of so-called branded raw materials. These are subject to the highest quality standards and are usually standardized to certain ingredients whose effectiveness has been proven by scientific studies.